Brand Character Design

Kara is an original brand character designed for Kara Beauty, representing a playful yet confident beauty persona. She is a stylish bunny with a slightly tsundere attitude—bold, expressive, and passionate about beauty. Designed as a scalable brand asset, Kara was extended beyond illustration into a cohesive line of merchandise, including plush keychain dolls, makeup headbands, and portable cosmetic pouches, strengthening brand identity and emotional connection through everyday beauty accessories.